May 27

Construction Sales And Marketing Training

How important is construction sales and marketing training? Before launching any new product construction, it is essential to conduct construction market research on the sale.

Construction Sales And Marketing Training

Here are a few facts to consider before launching a constructions sale:

  • The competitive environment
  • The market potential and size of opportunity
  • The trends and forecasts of the target market
  • Entry barriers such as performance standards and regulatory requirements

What are some of the benefits of conducting a pre-launch feasibility research?

  • Researching on construction sales and markets helps avoid unnecessary expense and risks
  • It allows one to base the product, price, place and promotional decisions based on the intelligence of the real construction market.
  • The foundation stone of any product launch is conducting a market research.

Some techniques of conducting the pre-launch feasibility

Here are a few techniques that can be used in the research process:

Conducting a desk research

Conducting a desk research calls for a proper understanding of the construction market. It is also important to have the necessary resources and experience needed to conduct the research. For individuals and organizations that may lack the knowledge and resources to undertake the research, they can seek the help of professionals. One way of understanding the market is by reading through construction industry and economic reports and commentaries and later presenting them in a manner that can be understood by your target audience in the construction market.

Anecdotal evidence

One way of building an analysis that can be trusted is getting information from your customers and the sales team. It provides a good basis for building an analysis that can help steer the objective research.

Qualitative research using telephone interviews

Telephone interviews are a great way of getting data and information in construction market research. Interviewing target customers and industry experts is an ideal way of getting the evidence needed to launch the product.

Why use telephone interviews in the first place? They are cost effective, most reliable and effective way of doing research. In case there are complex issues that need to be addressed, face to face meeting can be organized.

Telephone interviewing makes reporting factual. Also, the respondents can offer various helpful recommendations.

According to experts on this issue, the following aspects need to be considered:

  • Creating a picture of potential barriers, competitive environment and substantiate the desk research conducted earlier.
  • Have a clear decision-making strategy for your product launch. For instance, how will the different players interrelate, the influencers and the roles they will play and the key drivers when it comes to product selection among others.
  • Provision of evidence on the formulation of sales strategies to identify the best route-to-market for the product. Information on handling and delivery requirements, stocking policies and service expectations should be looked into.

Why seek the services of experts

They have been in business for long. They understand the market operations
Their team has experts from all departments thereby making the process easy and flawless
At the end of the exercise, they publish reports and findings for you
If the research requires training or strategy development, the expertise is available and at an affordable fee.

Apr 22

Collins Barrow approaches a managed IT company in Toronto

With the huge figures of growth that it has been experiencing ever since we started the double digit phase of the second millennium, Collins Barrow has decided to approach a managed IT company Toronto knows too well for matching growth and excellent results. Reports from inside the company have alluded to the move by the giant tax advisory and audit firm to be aimed at them finding better options to manage their data centers and other IT areas for scalability and just plain old operability.

Managed IT company

Paying for the services, which they are going to outsource from Centrilogic, is not a cause for concern as their company has seen over 200% growth in just 5 years. This rapid expansion is expected to continue over another five years, which had the company looking at their options to manage their IT infrastructure in ways that won’t limit the growth anywhere along the extrapolated timeline. Growth has been a consistent theme across the vast majority of companies that are turning to technology partners for more allowing solutions. This was resonated by the company’s chief operations officer, Rhonda Klosler, who also added that the company viewed technology as a valuable partner capable of making deliverable more pleasing to clients and maintaining stability even as a company grows.

Stability requirements and the IT services companies Toronto like Teskostudio  contracting of Centrilogic for the next 39 months makes sense given the managed IT services provider’s track record. Among the services they will get, datacenter management, co-location, managed security and backup facilities linked to their points of data creation through very efficient dedicated links, they are set to shake things up in their current setup.

Collins Barrow has it’s own capable hands to deal with IT issues, as they have been in the past, but with past natural circumstances having caused erratic downtimes, their move will wipe out any chances that performance will be hindered by services availability. A recorded flood two years ago had resulted in their building’s persistent power cuts, which are not the perfect settings for business. A single outage can last as long as a full working day, and creep into the next, making the losses mount with each happening.

Because centrilogic understood where Collins Barrow are scheduled to go having lived through a similar business phase, the COO, Klosler, felt that their submitted proposal to the invitation to tender was insync with their company’s logic. The competitiveness and reputation that both companies are known for go a long way in guaranteeing their compatibility, but the human element of wanting to slant forward every time motion is needed is what won them the tender; entrepreneurship.

Total handover of IT operations was not the case in contract this time, but successful migration of security functions such as malware protection to networks and devices has been proving the partnership worth many whiles. Collins Barrow used the popular Office 365 range of applications and in the near future will be seen outsourcing support from Centrilogic.

In the meanwhile, pressure has been lifted from their IT teams and the company is performing towards expected targets smoothly.

Jul 16

Security Systems Canada: How To Use Home Automation Systems For Home Security

security systems canada

When it comes to security systems Canada residents are spoilt for choice. There are many companies who offer a wide variety of equipment and monitoring services to cover most security requirements and budget sizes. Because of this, and spurred on perhaps by rising crime rates all over the world, many security systems Canada homeowners have are constantly reviewed for adequacy. The common law-abiding resident feels trapped in a technological race with criminal elements.

Security companies are only too happy to oblige by offering equipment and software containing more powerful and more user-friendly features. As a result, there are now many installed home security systems which include advanced features such as remote access, and the integration of home automation controls. But the real power of the new home security equipment technologies will only be fully realized through creative application – common sense still rules. From that, a case can be made for improving existing home security systems simply by imaginative use of integrated home automation systems. Here is an article which explains what home automation is.

How Home Automation Systems Can Be Used To Help Improve Security

One thing that burglars and other miscreants avoid most is attracting attention. That means they will generally pick easy targets over homes which appear occupied. Home automation systems can be used to make it appear your home is occupied even when you are away.

Most criminals are already wise to lights which are set to come on at the same time every day when people are away. But using home automation system switches and dimmers will help you to schedule internal lights to turn on and off at different times and as frequently as you like. Through this feature you can more realistically simulate an occupied home. You need to vary lighting schedules to make it look like someone inside the home is controlling them.

Get your home automation system to turn appliances on and off. Get the TV to turn on with the lights in the living room. You can have some soft music in the master’s room in the early evening. You may also want to vary the routine by having lights and music in your garage to make it seem like someone is working in the car.

Most alarms and sensors are set to turn outside floodlights on when tripped, but that only tells the burglar that you have a sensor installed. If the burglar waits a minute or so and nothing else happens, he will be encouraged to proceed. But if you set internal lights to also turn on whenever a sensor is tripped, it would look like they have woken up the homeowner. This gives the burglar notice that he has been detected, which is usually sufficient to make him leave.

You can also control your intercom, surveillance cameras and sensors whenever an event is reported. This way you can directly address a burglar and let him know that he has definitely been detected. If you combine this with remote access you can communicate from anywhere using a smart phone.

Where does common sense come in? None of this will work if you update your social media accounts with stories and holiday pictures every minute!

Jul 02

Conference Room Touch Screen Improves Communications

conference room touch screen

Entrepreneurs are sparing no expense to equip their conference rooms with the latest and best equipments. After all it is a place where crucial business decisions and strategies are made. The quest for the latest technologies almost always leads to the installation of a conference room touch screen. Interactive screens are not only very popular, they significantly improve communications to enable better discussions which lead to better business decisions.

The Many Uses Of A Conference Room Touch Screen

Most people have the correct idea that a touch screen in the conference room replaces a passive display-only monitor and a flat panel TV. That is indeed true, but a touch screen really does more than that.

When a touch screen is used to replace a TV monitor, the need for many types of multimedia equipment is reduced. For one, you would no longer need a projector – the touch screen can play video and slide presentations directly from computers, laptops and smart devices. If you will no longer use a projector, it follows that you would not need to set up a projection screen anymore. Projectors and screens take a lot of time to set up anyway. The VCR, if you still have one, and the DVD player can also be disposed of. It is much easier to play video or slide shows using computers and usb thumb drives.

Another piece of equipment that a touch screen can replace is the traditional whiteboard. With the use to touch screens you can also write directly on the screen as you would on a real whiteboard. However you will enjoy the added convenience of easily saving and printing whatever is on the screen. Better yet, you can easily access and display other bits of information stored in your network simply by using touches and gestures.

When touch screens are used in presentations instead of the old passive display-only screens, the presenter will not have coordination issues. This is because it is the presenter himself who advances slides using deft touches and gestures. Whatever data or images are required to reinforce the presentation can be accessed from the computer or the company’s own network. Any feedback from any of the participants can be instantly included and saved. This article reports on the availability of large 55” and 84” touch screens specially designed for conference rooms.

But it is when interactive touch screens are used for video conferences that you will realize how much it helps improve communications. The participants can see and talk to each other as if they are on the same room. Whoever is in control of the screen can import data for discussion from anywhere – even from an affiliate office on the other side of the globe. The important aspects of the discussion can be input directly on the screen so there is little need to take notes anymore; and everything can be saved, printed and shared with all participants wherever they may be.

A small interactive screen can even be used outside a conference room for efficient scheduling of this valuable real estate.